Moonlighter Wiki

Customers will have varied reactions to the prices you choose for various items. Finding the balance between profit and customer satisfaction is key.

Note: If an ítem's popularity is Low or High and a customer buys the item, their reaction will not be written in your notebook.

Base Value[]

Each item has a Base Value.

  • Le Retailer price is set as [Base Value] × 4.5. You can use this to calculate Base Value.
  • Crafted items cost [Base Value].
  • Low popularity decrease the Base Value itself to 75%. This affects the price listed on Le Retailer.
  • High popularity increase the upper bound of Perfect Sell by 25%. The Base Value remains unchanged.

Changes in New Game +:

  • Base Value is multiplied by 5.6.
  • Subtract 1 from calculated price.
  • Crafted items cost [Base Value] - 1.
  • Le Retailer price is set as [Base Value] × 4.5 - 5.

Customer Reactions (Browsing & Pricing)[]

Customer Reactions

Depending on the price that you've set for your item, you'll get a reaction from customers which will indicate how 'worth it' they think it is. If you're charging too much, they'll likely avoid the sale and leave with a bad impression; if you're too low, they'll snap up the bargain eagerly, but in doing so you've missed out on some profit.

Type Icon Description Calculation
Cheap Sell Cheap You're losing money, but your customers love the savings. Less than [Perfect Sell].
Perfect Sell Perfect The balance between profit and customer satisfaction. [Base Value] ±10%.
Expensive Expensive Your customers will buy it, but they won't be happy. The item's popularity will decrease. More than [Perfect Sell] and ≤ [Perfect Sell] + [Base Value]×5%.
Overpriced Overpriced Your customers won't pay this much for the item and will continue browsing. If the same customer browses 2 overpriced items in a row, they will leave the shop without buying anything. More than [Expensive] and ≤ [Base Value]×200%.
Very Overpriced Very Overpriced There's no way you should be charging that much for the item. Your store's reputation will likely suffer as customers will think it's really expensive. More than [Overpriced].
Indecisive Indecisive Your customer is considering the price and requires your assistance. Walk up to them and use the interact key to speak with them. Customers with this will always buy the item in question. Popularity will be affected if the price is too drastic.

The Checkout (Transaction)[]

To successfully receive money for an item, your character needs to be behind the counter while a customer is in front of it; they'll place the item they're wanting to buy on the counter and wait for you to conduct the transaction. Simply press the appropriate button on your controller when prompted to sell the item.

  • If successful, the customer will pay the amount (+ tips) and leave the store.
  • If left to wait for too long, they'll only pay half of one item's price and leave the store with the entire stack. They essentially leave the money on the counter for you, as you weren't there.
    • Example: If the customer picks up a stack of 10 glass lenses at 125 each (1250 total purchase price) and you fail to conduct the transaction, they'll pay you 62 gold and leave with all 10 glass lenses. You will also not note their reaction in your notebook.

Note: It is easier to accept money from behind the counter however it is also possible to accept the payment from the same side as the customer. This trick can be used to ensure that your character can quickly respond to a thief and isn't stuck behind the counter.

See also[]